Meet Angela's Pasta and Cheese Shop, of Manchester, NH

Manchester NH’s premier pasta, cheese, and wine shop now in our 44th year! Our offerings include a variety of imported and fresh pastas, cheeses, deli meats and charcuterie, wines, prepared meals, bread, desserts, soup and sandwiches, and other specialty food items.

 

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We invited the team at Angela's Pasts and Cheese Shop  to answer these 5 questions:

 

1) Please tell us about the company, describe its business activities, its mission statement, and any historical milestones since its founding.

Angela’s Pasta and Cheese Shop is in our 45th year of business We are a highly awarded Specialty Grocery Store, Wine, Cheese, Pasta, Catering and Charcuterie shop. We are open M-F 9-6, Sat 9-2.

Since COVID sales have increased almost 40% and stay at that level now and we have added for all FT employees the following benefits: 2 weeks PTO, 3% self directed IRA matching, Health Insurance Stipend, Membership at the Currier Museum of Art, Tickets to many shows at the Palace Theaters, Monthly Massages, 25% discount on all products at all times, amazingly flexible schedules and have increased every employees pay, so that they are compensated justly, turnover has lowered, efficiency has increased and we are now attracting top talent.

Our Mission Statement: Excel at customer service and create a welcoming environ in which you want to return often.

 

2) Please tell us how your business supports your community, and the State at large.

We donate daily to Liberty Veterans house, our amazing fresh foods. We are looking to increase the recipients to better impact other areas of the community and are looking to support Girls at Work and other similar organizations that reach out to underserved children.

We also donate baskets and gift cards to many nonprofits in the area, schools, churches and benefit auctions.

We fully believe in supporting the local community that supports us.

 

3) Please explain your vision for the future of the company.

The future is growth and expansion. We are currently negotiating our second location adjacent to another Primary location and will look to use that branch for that shop. The future includes becoming the best wine shop in the state, every year with very exclusive features that no other business is offering.  We are also hopeful that our third location, which we are also looking at will allow us a USDA inspectable operation which removes some shackles to allow us wholesale and becoming a stockist to many NH business parks, small shops and campuses who crave fresh fabulous foods on the daily. This will also prove to be a 24/7/365 kitchen and maximize efficiencies of space, utilities and equipment.

We have launched cooking classes this year and those sell out in a day. We are also developing a team of off-site chefs to help us explode catering events small and large around the state and garner us the title of best catering in the state. Delivery is on the horizon, ordering at the counter, wood fired pizza and sandwiches, wine tastings every week, vendor food tastings every week, special couples dinner monthly (Like our Valentine’s Dinner for two), panini and grilled cheeses using the best cheeses of the world from our award winning Cheese counter and continuing to attract new customers daily from word of mouth and zero dollar spending on social. Over the past 5 years our Facebook audience has grown 400% to over 7000 followers and high engagement daily.

 

4) Why should you be selected as the Primary Bank ‘Prime Time Business?

Our business commitment to our community and our banking relationship exemplifies what Local Can Build Together.

This unprecedented opportunity and being on the verge of announcing our second location is perfect timing, and the value of this style of commercial is going to be magnificent and further exemplify the power of small local businesses working to help each other succeed.

 

5) How would winning this commercial campaign help support the future growth of your business?

There is not a better way or timing to help support the growth of our business and it’s expansion. Should we win, we will create a memorable local commercial that surely will foster more growth and encourage other businesses to follow your lead of generosity to a small local business. The commercial promises to be fun, enjoyable and create a great impression of both our businesses and working together.